Fix the numbersbefore you acton them.
Event taxonomy, funnel definition and a validated reporting layer — because optimisation against untrustworthy data is expensive guesswork.
Most engagementsstart here.
An event taxonomy and reporting layer you can actually trust.
Nearly every growth engagement begins by discovering the measurement cannot be trusted. Events fire twice, a funnel definition changed and nobody wrote it down, and two dashboards disagree about last month.
We rebuild the taxonomy, validate it against reality rather than against itself, and hand over documentation so the definitions survive the next person who joins.
What youget.
Every item is a deliverable you receive, not an activity we perform.
- Analytics audit and data quality assessment
- Event taxonomy and naming conventions
- Funnel definition with agreed edge cases
- Server-side and consent-compliant tracking
- Validation against source-of-truth systems
- Executive reporting and documented definitions
Where this workhas landed.
Before youget in touch.
Usually not. The problem is almost always implementation rather than platform, and switching tools carries its own risk.
Consent-first, with modelled gaps stated explicitly in reporting rather than quietly filled in.
Start with anaudit.
A short call is enough to tell whether this is the right piece of work for you. If it is not, we will say so.