Decide what to buildbefore you pay tobuild it.
Research, positioning and a costed roadmap that survives the board meeting. We arrive with questions, not a template, and leave you with a written case you can act on whether or not we build it.
You already haveopinions. You needevidence.
Usually reached after a roadmap has stalled.
Most companies that call us are not short of ideas — they are short of an agreed basis for choosing between them. Three departments each have a plan, the analytics do not settle the argument, and the roadmap has quietly become a list of everyone's favourites.
A strategy engagement ends that. We interview the people who actually run the work, read the data properly, size the opportunities, and put a number against each one. The output is a document your CFO can read and your engineers can start from.
What a strategyengagement covers.
Every item below is a deliverable you receive, not an activity we perform.
- Stakeholder interviews across every function that touches the product
- Analytics and funnel teardown against your own definitions
- Market, category and competitor positioning analysis
- Customer research and jobs-to-be-done mapping
- Opportunity sizing with effort and impact against each item
- Prioritised roadmap with sequencing and dependencies
- Costed business case and investment narrative
- Success metrics and the measurement plan behind them
Stage by stage,with deliverables.
Each stage ends with something you can review and sign off — never a status update.
Listen
Interviews across leadership, product, marketing and operations. We are looking for where the accounts of the business disagree with each other.
- Stakeholder map
- Interview synthesis
- Working hypotheses
Read
Analytics, funnel, support tickets and sales conversations, read against the questions the interviews raised rather than as a dashboard tour.
- Analytics teardown
- Funnel diagnosis
- Competitive landscape
Size
Opportunities costed and sequenced. This is where we tell you which half of the roadmap to delete, and show our working.
- Opportunity sizing
- Prioritised roadmap
- Costed business case
Start with thediagnosis.
Three weeks, a fixed fee, and a written answer you own either way. If we are not the right studio for the problem, we will say so on the first call.
Where this workhas landed.
Engagements that ran end to end with the same team, from first workshop to live release.
They were the only firm that told us which half of our roadmap to delete. Eighteen months on, that is still the most valuable thing anyone has done for this business.
Three ways in.
Whichever route you take, the same senior team stays on the project from the first call to handover.
Diagnostic sprint
Two to three weeks. A written diagnosis, prioritised roadmap and costed plan. Deducted from the project fee if you proceed.
Full strategy phase
Six to eight weeks including customer research, market analysis and the investment narrative for your board.
Advisory retainer
A standing seat at your quarterly planning, with the analysis done before the meeting rather than during it.
Before youget in touch.
Yes, and we would rather not repeat it. Send us what you have in week one — if it holds up, we build on it and spend the time saved somewhere more useful.
Then that is what the document says. We have ended two engagements at the diagnosis stage by recommending the client not proceed. Both came back later with a better problem.
Only if you want us to — the roadmap is written to be executable by anyone. Most clients keep the same team through build, which is the point of the model.