Ask the peoplewho actually decide.
Depth interviews, category analysis and jobs-to-be-done mapping — run so the findings are specific enough to build from, not a deck of quotes.
Research that namesthe decision.
Primary research that settles arguments instead of adding to them.
Most research decks describe a market. Ours name the decision your buyer is actually making, what they compare you against, and the moment they disqualify you. That is the difference between insight and trivia.
We run eight to twelve depth interviews with buyers and churned accounts, map the category language, and come back with a written synthesis your product and sales teams can both act on.
What youget.
Every item is a deliverable you receive, not an activity we perform.
- Eight to twelve buyer depth interviews
- Churned and lost-deal interviews
- Category and competitor language audit
- Jobs-to-be-done and switching triggers
- Segment sizing and prioritisation
- Written synthesis with verbatim evidence
Where this workhas landed.
Before youget in touch.
Your own pipeline and churn list first, because those conversations are the most useful. We supplement with recruited participants only where a segment is missing.
Three to four weeks end to end, most of which is scheduling. The synthesis itself takes about a week once interviews are done.
Find out whatthey actually think.
A short call is enough to tell whether this is the right piece of work for you. If it is not, we will say so.