Professional services
A motion and interaction language for a consultancy rebrand
Turning a static identity into a working motion system, documented well enough for the client team to extend it.
- Client
- Ravensbourne Partners
- Year
- 2024
- Role
- Brand · Motion · Engineering
- Result
- One system, six surfaces
The problem
A well-drawn identity that fell apart the moment anything moved. Every agency touching it invented its own transitions.
What we did
We derived a motion language from the geometry already in the mark, wrote it down as tokens rather than adjectives, and built a reference implementation.
- Easing, duration and choreography tokens
- Reference implementation covering web, product and presentation
- Written guidance on when not to animate
Outcome
Six surfaces now share one motion vocabulary, and the in-house team has extended it twice without us.
